Jordan Ross
Jordan Ross is a dog lover and serial entrepreneur. He previously built PetsEmpower to a national presence, keeping pets and their pet families together escaping crisis situations. He can be found on the hiking trails with his two labs Blackie and Whitey.
He studied Economics at Cornell and was in the Entrepreneurship Development program at MIT Sloan. He built shopping centers and coached and taught extensively. He runs a number of other brands including MarbleheadMaids.com, PaintPeach.com, and 360bizadvisors.com.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
